A short video program series made by Tianjin University of Finance and Economics made headline news among local media.

As a leading university of finance and economics in Tianjin, the university leveraged its expertise and shot the videos to help students and viewers interpret economic and social phenomena in an easy-to-understand manner.

Featuring outstanding professors and exceptional presenters, the program focuses on trending topics such as digital economy, green development and artificial intelligence, with a wide variety of practical cases and reliable data.

During the process, students were encouraged to collaborate with keynote speakers to select topics, write scripts, polish the manuscript and film.

Aired simultaneously on TUFE's official accounts on social media including WeChat, Douyin, the videos are easily accessible to students and wider online audiences.

The videos have gained hundreds of thousands of views and positive feedback. In the comment section, students have left messages such as, "The short video content is down-to-earth and easy to understand. After watching, I gained a deeper appreciation for traditional Chinese culture." "The video allows us to make full use of fragmented time to learn the knowledge beyond the textbooks. It's truly fantastic!"

TUFE intends to expand the program going forward.

Yu Xuewei, a professor from the School of Finance, said that as a finance educator, she recognizes the necessity for Tianjin to enhance its efforts in the financial sector to promote economic integration. Taking the e-CNY as an example, it offers robust function and diverse application scenarios, while the "SIM card hard wallet" represents a new trend in digital finance. 

In the future, the TUFE will continuously upgrade its curriculum and related videos to improve the academic experience of students.